A selection of product growth initiatives from my time at ShareThis and Predactiv — from publisher platform growth to AI-powered contextual targeting.
How I built and led a product-led growth team for the ShareThis Publisher Platform — running weekly growth experiments, redesigning onboarding, and dramatically improving publisher activation across the B2C funnel.
AI · ContextualDefining and shipping ShareThis Contextual — an LLM-powered URL classification and audience targeting product built for the post-cookie era.