• Led product strategy and execution for ShareThis Contextual — an AI/LLM-powered contextual targeting solution launched to GA in 2024, enabling cookieless audience activation across 3M+ publisher sites.
• Defined product requirements and collaborated with engineering, data science, and go-to-market teams to deliver privacy-first audience products in the post-cookie era.
• Drove publisher platform growth through continued experimentation and product optimization, building on the growth infrastructure established at ShareThis.

• Lead for creating a product-led growth team for the ShareThis Publisher Platform (B2C).
• Managed the entire product lifecycle from product conceptualization, detailed requirements gathering, product specification, implementation review, and product release.
• Partnered across a functional team of engineers, UX, designers, and marketers (GTM) to prioritize growth, QA, and product enhancements based on impact.
• Ran weekly growth experiments based on the Reforge Growth Model to improve overall Acquisition and Growth Strategy, Retention and Engagement, Marketing Analytics, and Website Optimization.
• Monitored A/B and multivariate testing of new features and website conversion rates to optimize user experience using Mixpanel, VWO, Google Analytics, and Domo.

• Add your responsibilities and key achievements from this role here.